— What is the purpose of banners / advertising campaign? — The subject of advertising, the essence of the proposal? — The uniqueness of the proposal?.
— That must be present in the banner? — What words, slogans, logos, can be used? — Preference for giving information or color scheme? — Planned target audience.

— Weight restrictions banners requirements propisaniyu links to the flash banner? — or, in some areas will be placed banner ads (please reference)?